Shiloh Events
Huong Nguyen is the founder and CEO of Shiloh Events. She contacted me to assist in her campaign to become a thought leader in the events industry leveraging social platforms. We worked together on a series of informative short-form content to attract a following of event professionals and generate leads. This was the first short in that series and ranks among her top LinkedIn posts in terms of engagement.
ROLES Producer, Director, Videographer, Lighting, Editor, Sound Designer, Sound Mixer
Social Strategy
Creating content for social has a lot of implications on the production process to extend reach and maximize engagement. You need to hook your viewers immediately and convey your message assuming they don’t even have their sound on.
And if you want to expand your content’s reach, you’ll want to repurpose excerpts from the main piece, which requires structuring content from the very beginning to allow for polished standalone segments.
All educational short-form pieces I produced in this series included the main video and several excerpts in multiple size formats for use as stories and reels on Instagram.
