Defender’s Advantage Podcast Banner
In 2021, in order to grow Mandiant as a thought leader, I pitched and began producing these audio banners that are sound bites from episodes of the company’s Defender’s Advantage podcast. Because motion performs better than static imagery on social, it dramatically boosted listenership as well as engagement on Twitter and Linkedin. As of 2023, Mandiant still continues to produce these audio banners as part of each episode’s promotional cycle based off the template my team created.
ROLES Creative Lead, Layout, Editor